Demand Generation Manager

Role Overview

As a Demand Generation Manager, you will be responsible for developing and executing demand generation strategies for Unaric’s sales-led product portfolio. Your primary focus will be to attract, engage, and convert prospects through impactful, multi-channel campaigns aligned with Unaric’s growth objectives. Working closely with Sales, Product, Customer Success, and the wider Marketing team, you’ll lead end-to-end demand generation efforts, driving high-quality opportunities and positioning Unaric as a leader within the Salesforce ecosystem.

Key Objectives

• Generate High-Quality Deals: Attract and engage prospects that fit the respective products’ ideal customer profile (ICP) to drive qualified pipeline growth.
• Optimize Pipeline Coverage: Develop strategies to create high-impact opportunities that directly support revenue goals.
• Deliver Creative, Scalable Campaigns: Execute innovative and measurable campaigns that support Unaric’s ambitious growth targets.

Responsibilities

Strategy & Execution

• Contribute to Growth Marketing Strategy: Shape and refine growth strategies that enhance Unaric’s brand visibility and attract qualified leads.
• Run Multi-Channel Campaigns: Manage demand generation campaigns across LinkedIn, Google, Webinars, Email and other experimental channels. You’re constantly experimenting to find the balance between lead quality and spend.
• Collaborate Cross-Functionally: Partner with Sales, Product, and other marketing functions to ensure campaigns align with commercial objectives.
• Stakeholder Management: Build strong partnerships with key stakeholders to streamline campaign execution and ensure alignment on objectives

Data-Driven Optimization

• Data Analysis: Leverage analytics to track performance, adjust strategies, and foster a culture of experimentation.
• Paid Social Campaigns: Manage paid campaigns on platforms like LinkedIn, focusing on generating high-quality MQLs.
• Cold Outbound Campaigns: Design and execute innovative outbound campaigns with KPIs that align with business goals.
• Automation & Systems Integration: Support automation and integrate tools to streamline lead management from initial contact to conversion.

Profile and Essential Skills

• Experience: 5+ years in digital marketing with a focus on Demand Generation within the SaaS sector.
• Paid Acquisition and SEO Management: Hands-on experience with paid channels, SEO, and lead generation to support revenue objectives.
• Target Audience Segmentation: Deep understanding of target segments to develop tailored campaigns across channels.
• Data-Driven Decision Making: Proven ability to analyze performance metrics, optimize channel mix, and drive strategic decisions based on data insights.
• A/B Testing and Growth Hacking: Skilled in running experiments to refine campaigns and uncover new opportunities.
• Up-to-date market tooling and industry knowledge: Up to speed with the latest tools (Clay, Instantly.Ai, SmartLead), LinkedIn Ads, GA, Google Ads, Meta Business) and techniques to generate demand at scale.

Success Metrics (First 3 Months)

• Revenue Contribution: Lead demand generation initiatives that contribute to revenue by driving high-quality deal creation.
• Cross-Functional Collaboration: Establish effective partnerships with Sales and other departments, optimizing alignment on campaign initiatives.
• Insight-Driven Adjustments: Provide data-backed insights on campaign performance, identifying areas for growth and refinement.

About Unaric

Unaric is a fast-growing ISV within the Salesforce ecosystem, building the largest suite of apps on the Salesforce platform. Founded by multiple experienced tech entrepreneurs who between them have scaled businesses to unicorn heights,founded ISVs, and hired a heavyweight team across all disciplines to join them.  Backed by top tier VCs and investors, we are redefining the Salesforce ecosystem through a suite of interconnected applications.

If you're passionate about driving growth in a dynamic SaaS environment, we’d love to hear from you. Apply to join Unaric and play a key role in transforming our demand generation efforts!

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